Blog, Pitang.

Reaching 44th place among the 100 Best SMBs in the Great Place To Work® Latin America 2025 is not just a milestone for Pitang. It is the reflection of a journey built over time, marked by genuine conversations, active listening, and choices that have been shaping our way of working and living the Pitang culture. 

Every achievement is the result of the voices of our Pitangueiras and Pitangueiros, who share ideas, feedback, and perspectives always with courage and care. It is from this constant dialogue that real transformations arise. 

Our journey with GPTW 

Since 2011, we have participated in the GPTW survey and learned to view the results not as mere numbers, but as starting points. With each edition, we ask ourselves: 

• What is working well? 

• What can we improve? 

• What do we need to reinvent? 

That is how career, well-being, mentoring, and innovation programs were born or took on new forms. 

In 2024, we celebrated important results: 

• 2nd place in Pernambuco (after two years in 1st place); 

• 10th place in Brazil; 

• 15th place in the IT sector. 

And in 2025 we took another remarkable step: for the first time, we entered the Latin America ranking, achieving the 44th position among 100 awarded companies.  

Culture practiced day to day 

We believe that culture is not just written in manuals: it is practiced. It is in everyday life that we strengthen our values, and initiatives like Cultiva Líderes are proof of that. 

Cultiva Líderes is a Pitang program whose goal is to prepare and strengthen competencies so that people can act strategically and effectively in their leadership roles. 

It is a program that goes beyond technical skills and dives into empathy, listening, and mutual support. Each leader becomes a multiplier of trust, purpose, and coherence.  

We also look at organizational design, aligning strategy, structure, and culture. In this way, people's voices connect with company decisions, helping to adjust processes, rethink rituals, and redesign paths. 

Collective recognition 

This achievement does not belong to a specific area or board. It stems from the perspective of each person who responded to the survey, from each piece of feedback taken seriously, and from each practice adjusted along the journey. 

More than an award, GPTW LATAM 2025 confirms that together we are able to make culture something that pulses, guides, and renews itself every day. 

Want to understand how the survey methodology works? Access the Great Place To Work® content.